Four panels on landing in the world's toughest retail market: location strategy, capital for a first store, spatial storytelling, and localized operations for food & lifestyle brands.
15
Speakers
4
Panels
Programme
On stage.
- Panel · 01
Location strategy for cross-border brands landing in New York
Milly CheungModerator
Director, Lee & Associates
20+ years of premium real estate across China and the U.S.
Woody King
Senior Managing Director, Lee & Associates
NYC leasing and investment brokerage; deals include 48,800 SF at 352 Park Avenue South.
Noah Caspi
Associate, Lee & Associates
Residential and commercial leasing across New York.
- Panel · 02
Capital, site selection & resources for Asian brands' first North American stores
Milly CheungModerator
Director, Lee & Associates
Kinny Liu
Asian Market Marketing Manager, American Dream
Leads Asian market strategy at one of North America's largest retail destinations.
Kathy Wang
CEO, Broadar
AI and digital growth for brands like Driscoll's and TARANIS; Red Dot, iF and SXSW award winner.
James Yang
COO, Doo Financial US
Capital structure, compliance and cross-border financing between Asia and the U.S.
- Panel · 03
Brand experience, spatial storytelling & sustainable business models
Vivienne YangModerator
Founder & Director, VillageOneArt
Jianfei (Rita) Lyu
Communication Designer, PEI Architects
Brand identity meets spatial design and user experience.
Sarah Shan
Regional Operations Manager, TARANIS
Runs TARANIS U.S. stores from site selection through operations.
Dandan He
CEO, CHC Fashion Group
Cross-border fashion retail across online and offline channels.
Julie Zhu
Senior UX Designer, TelevisaUnivision
Bridges digital and physical brand touchpoints.
Elsie Wang
Co-Founder, Hibee
- Panel · 04
Capital strategy & localized operations for food & lifestyle brands
Jennie Xu
Investment Manager, Hiwin Group USA
Evaluates F&B and lifestyle brands for NYC commercial property.
Bruce Xie
Regional Manager, Fantuan
Leads East Coast expansion for a leading food-delivery platform.
Qing Yang
UX Designer, HungerRush
SaaS for 7,000+ U.S. restaurants.
Topics covered
- Site selection logic for overseas brands entering New York
- What Manhattan landlords evaluate before saying yes
- Capital structure, compliance and financing for a first store
- What destinations like American Dream look for in Asian brands
- Digital readiness as a prerequisite for offline expansion
- Designing stores as brand statements and content environments
- The digital infrastructure gap between Chinese and American restaurants
Original recap: gbiworld.org
