Event recap · GBI Forum
Shanghai
June 27, 2026
Shanghai Institute of Innovation & Creative Design (former Lester Institute of Technology), 505 Dongchangzhi Rd, Hongkou







Our largest edition yet: seven panels and three keynotes on how Chinese brands land in North America — from AI-driven consumer insight and retail channels to F&B localization, building-materials supply chains, cross-border law and growth marketing.
43
Speakers
7
Panels
3
Keynotes





Programme
On stage.
- Opening
Welcome remarks
Kathy Wang
CEO, Broadar (host)
Joseph G. Rios, PhD
Founder & CEO, Dakodit (host)
- Panel · 01
AI-driven consumer insight, social seeding & creative for global brands
Nemo WangModerator
Founder & CEO, ICEWHALE
Serial founder; former lead designer of QQ for Mac and co-founder of Gaoding Design, used by 200M people worldwide.
Dali Ma
Founder & President, Truly Yours Inc.
Works at the intersection of AI, business and creativity; Oxford physics & philosophy scholar.
Crystal Pang
Head of Global Business Solutions (Europe & North America), Xiaohongshu (RED)
Bridges international brands with RED's 350M+ lifestyle users; led partnerships with the British Museum and MFA Boston.
Owen Zhong
Founder & CEO, Rapisight
Former Salesforce and Pony.ai engineer, founding engineer at Facebook, engineering lead at Zora Labs.
Donly Li
President, Hangzhou Tekan Technology
15 years in e-commerce and SaaS; former marketing VP at Gaoding and AI group VP at Guangyun Tech.
- Panel · 02
Channel strategy & retail landing for global brands
Elsie WangModerator
Co-Founder, Hibee
Entrepreneurship and brand partnerships; previously at MiraclePlus and Industrial Securities.
Jason Zhang
Strategy & Program Management, Walmart Global eCommerce
~20 years in strategy consulting and cross-border business.
Jennifer Yip
Founder & CEO, JJB Beauty Group
Brands include PNBS MED and Paint Nail Beauty Spa; Economic Development Commissioner, City of Cupertino.
Lin Wei
Vice President, Rolife (Robotime)
Takes Chinese original designer toys into mainstream global retail.
Nancy Wu
Senior Manager, Henry Schein
Strategy, business development and M&A; previously KPMG, PwC and Allianz Global Investors.
Sarah He
Regional Operations Lead, TARANIS
Owns TARANIS U.S. stores 0→1, from real estate and build-out to operations.
- Panel · 03
Taking Chinese food & restaurant brands to North America
Milly CheungModerator
Director, Lee & Associates
20+ years in premium real estate across China and the U.S.
Sandra Chen
Co-Founder, Chen Ji Wang Fu
25 years in food; built a single snack into a category leader with ¥2B+ peak annual sales.
Joyce Zhang
Partner, Golden Harvest Foods
U.S. production of non-fried noodles and seasonings; guest lecturer at Harvard Business School.
Kat Shen
Head of Business Development, ZBS POS CA
F&B, retail and consumer brand partnerships in North America.
Tony Tan
President of the Americas & Global General Counsel, Yang Guo Fu Group
Leads expansion across North & South America and legal in 25+ markets.
James Jia
Head of International Expansion, Gantang Mingshan Restaurant Group
Took Tanyu and Cai Lan Dim Sum into Southeast Asia, Australia and North America.
- Keynote
Sandriver: rooted in place — a flagship as cultural space
Virginia Cao
Head of Global Flagship (Zhangyuan), Sandriver
Leads brand expression and high-end customization at Sandriver's Shanghai flagship.
- Panel · 04
Home & building-materials manufacturing and supply chains in North America
Xueliang CuiModerator
Executive President, Building Materials & Home Branch, China Building Decoration Association
20+ years in building-materials management; author of a dozen industry books.
Eric Sun
CEO, American Built Cabinets
U.S. building materials and real-estate development, San Jose.
Rodgers Luo
President, American Innolighting
Finance and overseas investment across logistics, real estate and building materials.
John Huang
CEO, H.D Kitchen & Bath Trading
Real-estate investment, construction and furniture import across the full U.S. residential chain.
Hans Lin
General Manager, Kosmonia Limited
Architectural and home glass; opening the group's first overseas factory in Indonesia in 2026.
Mandy Zhen
Founder, S&P Builder Inc.
Bay Area design + build + materials, with a local cabinet factory.
- Panel · 05
Cross-border compliance, disputes & capital structure
Lizhi ChenModerator
Senior Attorney, Carter Ledyard & Milburn LLP
U.S. capital markets and cross-border transactions; formerly at Skadden Beijing.
Rui Bu
Partner, Fangda Partners
M&A, private equity and outbound investment; J.D., University of Georgia.
Jiadi Liu
Partner, JunHe
IP, advertising and AIGC compliance for creative and fashion; Chambers-ranked TMT lawyer (2026).
Haiyan Tang
Managing Partner (Shanghai), Kunying Law
Cross-border litigation and international arbitration; formerly at Paul Hastings and Kirkland & Ellis.
Caroline Lu
Principal, UHY Advisors
Valuation, M&A, equity incentives and 409A across tech, healthcare and consumer.
- Keynote
New growth for global brands in the AI era
Millie Li
Industry Manager, Greater China New Business, Google
Turns global ambition into scalable revenue for high-potential Chinese companies.
Elaine Xu
Industry Manager, Greater China New Business, Google
Former strategic marketing lead for Coca-Cola, Budweiser and Durex.
- Panel · 06
Capital, investment & upgrading the building-materials value chain
Xueliang CuiModerator
Executive President, China Building Decoration Association
Yaogang Li
Executive Vice Chair, China Engineering & Consulting Association
National Master of Engineering Survey & Design; editor of national standards.
Zhen Jin
President, SunwayWorld
Master-data and lab-information systems for 4,000+ organizations; listed on ChiNext (301159).
Daniel Zhu
Assistant to the President, Power Dekor Group
14 years in building materials; leads overseas expansion.
Honggang Zhu
GM of Procurement, Shanghai Quanzhu Holding
Supply chain for luxury residential and commercial fit-out.
Jinbo Gao
Director Attorney, Hanlong Law Firm
Adjunct professor, China University of Political Science and Law.
- Keynote
Risk control & credit enhancement for cross-border e-commerce
Raymond Chuan
Vice President, Xcotton
Cross-border insurtech; formerly at Oracle and ByteDance.
- Panel · 07
Product, growth marketing & market expansion for global brands
Elsie WangModerator
Co-Founder, Hibee
Miao Kang
CEO, Witti Marketing
Helped 100+ U.S.–China companies grow 10x; Forbes 2024 list.
Jie Jin
Executive Vice President, Niutong Consulting
Overseas go-to-market; offices in Boston, Chicago, San Francisco, Toronto and Dubai.
Rufei Qian
CEO, NihaoPay
Contactless cross-border payments; two-time founder with exits, angel investor.
Sydney Kuo
Head of Incubator, Taihe Biotech
Founder of pro makeup brand FrontCover; beauty supply-chain leader.
Topics covered
- How AI closes the gap in understanding overseas consumers
- The most common misreads when seeding on social platforms abroad
- Online-first or store-first when entering North America
- What it takes to get into — and stay in — Walmart and mainstream retail
- Localization and chain expansion for Chinese F&B brands
- Building-materials manufacturing and supply chains in North America
- Compliance, cross-border disputes and capital structure
- Payments, insurance and growth marketing: the infrastructure of going global
Original recap: gbiworld.org

